Shuffle Master, Inc. Announces Purchase of VIP Gaming Solutions - Friday 12th of August 2005

Shuffle Master, Inc. (NASDAQ National Market: SHFL - News) announced today that it has purchased VIP Gaming Solutions Pty Limited, a privately held corporation with headquarters located in Sydney, Australia. Detailed terms of the transaction were not disclosed. As a result of this acquisition, Shuffle Master will acquire a broader direct sales presence within the Asia-Pacific region, and will expand its product offerings to include a variety of table game related equipment and accessories.

"The completion of this acquisition represents another important accomplishment for Shuffle Master because it allows us to immediately increase our direct sales presence in this key growth region," stated Mark L. Yoseloff, Ph.D., Shuffle Master Chairman of the Board and Chief Executive Officer. "As the rapid gaming expansion continues within the Asian-Pacific area, VIP will be an invaluable asset for our expanding international operations, and will enhance our existing sales and service locations. Along with the direct sales and services operations of our CARD subsidiary, we are solidifying our position as the preeminent gaming supply company for table games and related products throughout the world."

As part of the acquisition, Keith Thornton will maintain his current position as Managing Director and will oversee the regions satellite sales and service locations. With a broad range of gaming experience including a number of senior management roles for other gaming product suppliers, Thornton established VIP in early 2004 to offer casinos an integrated table games equipment and accessory solution.

"Keiths extensive experience will be key to Shuffle Masters expanded Pacific Rim operations, and he will play an integral role in the distribution of our products in this area," commented Paul C. Meyer, Shuffle Master President and Chief Operating Officer. "We look forward to integrating VIP into our current operations and are confident that our customers will appreciate our heightened sales and service levels."

Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers Utility Products, including automatic card shufflers, intelligent table systems, and roulette chip sorters, to improve their profitability, productivity and security, and Entertainment Products, including proprietary table games and Table Master(TM) games to expand their gaming entertainment content. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com.

This release contains forward-looking statements that are based on managements current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: changes in the level of consumer or commercial acceptance of the Companys existing products and new products as introduced; advances by competitors; acceleration and/or deceleration of various product development, promotion and distribution schedules; product performance issues; higher than expected manufacturing, service, selling, administrative, product development, promotion and/or distribution costs; changes in the Companys business systems or in technologies affecting the Companys products or operations; reliance on strategic relationships with distributors and technology and manufacturing vendors; results from current and/or future litigation or claims; tax matters, including changes in tax legislation or assessments by taxing authorities; acquisitions or divestitures by the Company or its competitors of various product lines or businesses and, in particular, integration of businesses that the Company may acquire; changes to the Companys intellectual property portfolio, such as the issuance of new patents, new intellectual property licenses, loss of licenses, claims of infringement or invalidity of patents; regulatory and jurisdictional issues (e.g., technical requirements and changes, delays in obtaining necessary approvals, or changes in a jurisdictions regulatory scheme or approach, etc.) involving the Company and its products specifically or the gaming industry in general; general and casino industry economic conditions; the financial health of the Companys casino and distributor customers, suppliers and distributors, both nationally and internationally; the Companys ability to meet its debt service obligations, including the Notes, and to refinance its indebtedness, which will depend on its future performance and other conditions or events and will be subject to many factors that are beyond the Companys control; and various risks related to the Companys customers operations in countries outside the United States, including currency fluctuation risks, which could increase the volatility of the Companys results from such operations. Additional information on these and other risk factors that could potentially affect the Companys financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Companys current reports on Form 8-K, quarterly reports on Form 10-Q and annual report on Form 10-K.

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