Poker will dominate gambling business in 2 years - Saturday 12th of March 2005
p>According to a study released this week by MECN, online poker is
one of the hottest topics in the gambling industry. The study includes
the results of a survey MECN conducted among more than 100 industry
experts who offered their unique insights and assessments.
The analysts say that gambling reinvents itself constantly, and online poker is the product that seems to be the current guarantor of future growth rates. The success story of online poker began some years ago, and as Martin Oelbermann, co-author of the study, explains "Online poker is the perfect symbiosis of two mega trends in gambling: online gambling and poker." What began as triumphant advance in the USA is now leading to a global poker wave on the Internet with tremendous potential.
- The amount gambled on poker websites around the world in 2005 is estimated to be more than USD 60 billion;
- More than 60 percent of the industry experts surveyed believe that online poker will be the dominant offer in online gambling in 2-3 years;
- 75 percent of the industry experts surveyed believe that the global annual rake/commission in the 2-3 years will be more than USD 4 billion.
Another important reason for the rapid growth of online poker is
the increasing number of successful TV shows featuring poker, and
as Martin Oelbermann explains, "When poker is on the
air, it's the online poker sites that profit instantaneously."
There are many examples of successful poker TV coverage, among them
the World Series of Poker on ESPN, Celebrity Poker on Bravo, and
the European Poker Tour on Eurosport.
Online poker has also earned the respect of the global business and financial community. Betting heavyweight Sportingbet just recently bought poker site Paradise Poker for about USD 300 million.
"Not a bad price for a site launched in 1999, but more than 53 percent of the experts surveyed believe this price to be appropriate – investors just seem to love the online poker story," adds Martin Oelbermann. A statement that seems to be confirmed by whispers that PartyGaming/iGlobalMedia (PartyPoker) is planning an IPO with an estimated evaluation between USD 4 billion and 8 USD billion.
But the MECN study also points out that the online poker market will become a tougher market in the future. With decreasing revenues per active player and growing competition, the poker operators have to find successful strategies for the future. The industry insiders surveyed recommend as the most important strategies for the future the creation of poker networks, the entry into the market by more betting brands such as Ladbrokes, and the consolidation of poker sites.
When it comes to geographical expansion, Europe seems to be the place to go; 52 percent of the experts believe that Europe offers the greatest future potential for online poker. Market leader PartyPoker, for example, is planning to launch its presence on television throughout Europe very soon and already operates its site in one other language besides English, namely, German.
The study can be obtained at http://www.poker.mecn.net
Other news from around the same time
Belle Rock gaming celebrates it's first birthday - Saturday 12th of March 2005
Belle Rock Gaming, Carmen Media’s online gaming supergroup will be one year ol....
Ladbrokes focuses on customer relations - Saturday 12th of March 2005
Ladbrokes has appointed interactive agency Agency.com and direct marketing agency W....
European Gambling Briefing - Saturday 12th of March 2005
Getting a take on the European legal landscape is the priority for the ....
Web poker site bets on $5.6 billion float - Saturday 12th of March 2005
The world's biggest online poker company, PartyGaming, will announce plans today for a possible flot....
Why poker is playing to full houses - Saturday 12th of March 2005
I get a bigger kick out of playing poker than I did football, so the report in The Times yesterday t....
Poker Magazine Deals First Hand - Saturday 12th of March 2005
Don't confuse All In for yet another shelter or lifestyle magazine. It's for readers who want to imp....
UK Betting PLC Launches new poker site - Saturday 12th of March 2005
British online betting firm UK betting Plc launched a new poker site on Friday, boosting its shares,....
Britain to trump Las Vegas tricks. - Saturday 12th of March 2005
Enticing gamblers with free drinks and pheromones will not be tolerated in the new super-casinos ....
Online Gambling Cooking in Britain - Saturday 12th of March 2005
Since the birth of online or Internet gambling in 1995, the online gambling industry is now worth ....
$2 Million London Poker Tournament Announced. - Saturday 12th of March 2005
Last month one of the Internet's quickest growing online poker rooms, World Poker Exchange, announce....