Betandwin.com Acquire Rights to German Soccer League - Tuesday 27th of December 2005

VIENNA, Austria – BETandWIN.comInteractive Entertainment AG has acquired the exclusive internationalmarketing rights to the German Soccer League and the Second Division for thenext three seasons up to and including 2008/2009. The media rights acquiredinclude all international television broadcasting as well as online andmobile rights. The Sportsman Media Group will act as betandwin's exclusivedistribution partner for these rights in close cooperation with the GermanSoccer League. Both companies joined forces to present an innovative conceptto the league aimed at making it a global technology pioneer in the flexibleutilisation of a wide variety of distribution channels and achievingcomprehensive global media coverage. For example, betandwin intends toexploit its rights to the first and second German divisions internationally,streaming the games of both divisions live on its online platformBetandwin.com

"This decision by the German Soccer League is a milestone in the historyof betandwin," comments Manfred Bodner, Co-CEO of betandwin.com. "For thefirst time ever, as continental Europe's largest sports betting provider, wehave acquired exclusive rights to a national league. This will establish apartnership with the German Soccer League which we intend to develop andstrengthen. Thanks to this agreement, the league will become a global pioneerin the field of international cross-media marketing. We are exhilarated atthe confidence which the German Soccer League has shown in betandwin."

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