Harrah's Gulf Coast Regional President Named - Sunday 29th of January 2006

LAS VEGAS Harrah's Entertainment, Inc. (NYSE:HET) today announced that Tom O'Donnell will be named regional president of the Gulf Coast Region, effective upon receipt of required regulatory approvals.

O'Donnell is currently serving as senior vice president and general manager of Harrah's Cherokee Casino & Hotel in North Carolina. His region will include Harrah's New Orleans Casino, scheduled to re-open in mid-February. O'Donnell will also oversee the company's redevelopment efforts on the Louisiana and Mississippi Gulf Coast.

O'Donnell succeeds John Payne, who was named regional president of Harrah's Atlantic City Region in November. He will be based in New Orleans.

"As we prepare to reopen our doors on the Gulf Coast, it is essential we have one of our most experienced and knowledgeable operators leading the effort," said Anthony Sanfilippo, president of Harrah's Central Division. "Tom is respected by colleagues and employees alike, and his leadership skills will prove invaluable as we work to restore the Gulf Coast Region as one of the most vibrant destinations in the Harrah's portfolio."

O'Donnell has 25 years' experience in the gaming industry. Prior to being promoted to general manager of Harrah's Cherokee, O'Donnell served as general manager of the Showboat Atlantic City, Harrah's Joliet, and the Turning Stone Casino in Oneida, N.Y.

O'Donnell received a master's degree in education from Norwich University, and a bachelor's degree from Hillsdale (Mich.) College.

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through its operating subsidiaries. Since its beginning in Reno, Nevada 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

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