Bet on Super Bowl Ads - Tuesday 31st of January 2006

WILLEMSTAD, Curacao – While the Super Bowl is themost watched broadcast each year because of the game, millions tune in just toview the commercials. The ads have become a cultural phenomenon serving aswater cooler fodder the day after the game. With polls ranking the commercialsnow commonplace, leading online sportsbook PinnacleSports.com today enteredthe Super Bowl ad game by announcing odds on which commercial will win the USAToday's 18th Annual Ad Meter poll.

The largest sports betting site on the Internet, PinnacleSports.com hascalculated individual odds on eight companies that have bought airtime duringthis year's game. Attempting to capture the Ad Meter title for an eighthconsecutive year, Anheuser-Busch is once again the odds-on favorite to win theviewer poll at 1/2 odds (i.e., win $1 for every $2 bet). Burger King, airingits first Super Bowl ad in a decade, is listed with the second best odds at9/2 to be voted the most popular commercial. PinnacleSports.com lists longtimeSuper Bowl advertiser Pepsi at 8/1 to win the poll for the first timesince 1998.

"When people talk about Super Bowl dynasties they mention the 1970'sSteelers, 1980's 49ers, 1990's Cowboys and the current New England Patriots,but nobody has dominated the Super Bowl like Anheuser-Busch," said Simon Nobleof PinnacleSports.com. "In recent years, Budweiser has been the MVP of SuperBowl advertising making another company the favorite to win the Ad Meterpoll was never an option."

CareerBuilder.com, who'll "roll out the monkeys" for a second consecutiveyear, comes in at 10/1 to win USA Today's poll. The odds makers atPinnacleSports.com list Super Bowl veteran FedEx at 12/1, while Emerald Nuts(15/1), Subway (15/1) and Unilever (18/1) have been installed as long shots towin their first Ad Meter title. All other companies advertising during SuperBowl XL have been included in the field, which bettors can wager on at6/1 odds.

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