PinnacleSports.com Offers Maddenism Odds - Saturday 4th of February 2006

WILLEMSTAD, Curacao – Catch phrases have become anintegral part of today's sports broadcasts, with commentators livening upgames by adding their own unique style to the play-by-play commentary. Nomodern-day announcer has become more famous for his inimitable commentary thanJohn Madden, whose catch phrases are now commonly referred to as "Maddenisms."With Madden working the broadcast booth at Super Bowl XL, leading onlinesportsbook PinnacleSports.com today posted betting lines on the firstMaddenism uttered by the commentator after kickoff Sunday.

For the first time in Super Bowl betting history, PinnacleSports.com isallowing players to wager on Madden's most popular cliches said during the biggame. PinnacleSports.com believes the first catch phrase Madden will say afterkickoff will be "heck of a ... ," listed as the favorite at 6/5 (i.e., win$6 for every $5 bet). Classic Maddenism "big time" is listed with thesecond-best odds at 7/2. Perhaps the most famous Maddenism, "boom" is a 7/1long shot along with "horsecollar," a recent addition to the announcer'scollection of sayings. The odds that the memorable Madden catch phrase"manhandled" or "wham" will be the first said during the Super Bowl broadcaststand at 9/1 and 15/1, respectively. Players can also bet that Madden will saynone of the listed phrases during the big game at 13/2 odds.

"Proposition bets on the Super Bowl cover literally every aspect of thegame, so it's only natural to offer betting on which catch phrase the sport'smost famous commentator will say during this year's broadcast," said SimonNoble of PinnacleSports.com. "While other Maddenisms are more well-known, theodds favor 'heck of a ... ' or 'big time' being the first cliche that thefuture Hall of Famer says Sunday."

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