PokerStar.com Launches VIP Club - Saturday 4th of February 2006

LOS ANGELES -– PokerStars.com, the world's leadingpoker tournament site and one of the largest poker rooms in the world inoverall traffic, has launched its new VIP Club. This special program isintended to reward players who enjoy playing online poker at all levels. Awide variety of prizes are available. Currently, PokerStars.com has over4,000,000 registered players and is one of the poker industry'sfastest-growing poker rooms.

Land-based casinos were the first to introduce loyalty-based VIP programsto their customers. While successful, most of these rewards programs areoriented predominantly towards gamblers who play slot machines, video poker,and table games. Incentive programs for poker players, for the most part,remain limited.

However, PokerStars.com is run by, and was created with poker players inmind. It is taking the VIP Club to an unprecedented level. Top rewardsinclude gift certificates (Neiman-Marcus and Dell are two partner companies),high-demand electronics (iPod nano and plasma-screen televisions are among theoptions), and Porsche Cayman sports cars.

PokerStars' VIP Club also offers prizes which are unavailable anywhereelse in the world. For example special poker matches with Joe Hachem, thereigning World Series of Poker champion are available. The VIP Club alsoallows members to play with former world poker champions Greg Raymer, ChrisMoneymaker, and Tom McEvoy. Indeed, the VIP Club offers everything fromconcierge service to box seats for professional sporting events (the NBA'sDallas Mavericks are PokerStars newest pro sports partner). There is even anoption to become a real star, by naming a star in the galaxy after yourself orsomeone special, which is included as part of the VIP Club rewards program.

"Poker players are the most loyal customers in the gaming business," saidNolan Dalla, Director of Communications at PokerStars.com. "Poker playersspend more time doing what they enjoy than any other sector in the industry.Furthermore, we have found that online poker players, in particular, are veryloyal. With the VIP Club, PokerStars.com will reward that customer loyaltywith prizes unmatched by any other card room, anywhere."

For thousands of poker players all over the world, PokerStars.com is thegateway to exciting tournament action both online and in-person. The VIPClub offers its players special all-inclusive packages to exciting eventsincluding the World Series of Poker, the PokerStars Caribbean Adventure, andtour stops on the European Poker Tour (EPT). Players can also redeem pointsto play in special events such as the World Championship of Online Poker(WCOOP). In addition, VIP Club members are regularly invited to specialfreeroll tournaments with all prize money put up by PokerStars.

Players with real money deposits at PokerStars.com start earning VIPPlayer Points (VPPs) immediately. With the first hand dealt, playersinstantly become Bronze-Star VIPs. Then, as more hands are played, playersreach higher club levels. After Bronze-Stars Silver-Stars, Gold-Stars, andPlatinum Stars are the next VIP levels in succession. The most loyal playersof all earn SuperNova status which is the highest VIP Club level.

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