Hard Rock Moves to Playtech - Tuesday 21st of March 2006

NICOSIA, Cyprus – Playtech is proud to announceyet another successful migration to its platform. Hard Rock Casino, whichbrings together the heritage of the Hard Rock Cafe brand - the world'sleading collector and exhibitor of rock 'n' roll memorabilia and onlinegaming, has completed the successful migration of its online casino productto the Playtech platform. This is Playtech's first launch after havingacquired a Certificate of Prior Approval from the Alderney Gaming ControlCommission (AGCC), one of the most highly regulated jurisdictions.

The new Hard Rock Casino, which offers players over 85 richly-themedgames, amongst which are integrated live games and some of the bestprogressive games in the industry, is based on Playtech's Next Generation(NG) platform and supports multiple window gameplay, integrated webpresentation within the gaming environment and embedded real-time tickerdisplay. These technological developments provide increased operator controlover gaming content and consequently increased conversion rates across allgames.

Hard Rock Casino has also joined the winajackpot.com network, a portaldedicated to broadening the appeal of Playtech hit progressive jackpot gamessuch as Gold Rally, which recently set the record of the web's biggestjackpot win ever.

Commenting on the software move, Steven Humphries from Hard Rock Casinosaid: "We were extremely satisfied with the smooth player migrationfacilitated by Playtech's staff and by the professional attitude in which themigration took place. We are eager to take advantage of the multi-currencyand multi-lingual options afforded to us by the Playtech software; this willallow us to expand into new territories."

According to Playtech's Marketing Director, "Playtech is very happy tolaunch one of the world's most recognized brands. We at Playtech are trulyconfident that Hard Rock Casino will benefit from the advanced tools as manyother migrated licensees do. This is the first casino that we've launched inAlderney's highly respected Tier-1 jurisdiction, and we're pleased that itcame soon after having acquired a Certificate of Prior Approval from theAlderney Gaming Control Commission (AGCC)."

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