Magic Johnson to Speak at Bodog.com Conference - Sunday 26th of March 2006

LAS VEGAS – He's a superstar, an internationalicon, a business magnate and a philanthropist. One of basketball's all-timegreats, Earvin "Magic" Johnson, has not only made an indelible impression on ageneration of sports fans, he's proven he's a visionary marketer andbusinessman. Calvin Ayre, Founder and CEO of Bodog.com, is pleased to welcomeJohnson as the keynote speaker for the third annual Bodog.com MarketingConference, which will be held at the Wynn Las Vegas, July 23-25, 2006.

The NBA Hall of Famer, who earned the moniker "Magic" because of hisability to dazzle fans with his brilliance on the hardwood, will addresshundreds of Bodog.com Marketing Conference attendees on the subject ofbranding.

"Magic Johnson accomplished virtually everything a player could dream ofduring his basketball career," says Mr. Ayre, who recently hit a pinnacle ofhis own when he was featured on the cover of Forbes magazine's "Billionaires"issue. "His skills on the court can only be matched by his business intuitionoff the court. Magic has served as a role model for many, and it is aprivilege to have him speak to our delegates about branding a topic I amextremely passionate about."

Johnson's sports career boasts a long list of accomplishments, includingfive NBA championship rings with the Los Angeles Lakers. He was named theleague's Most Valuable Player three times; the Finals MVP three times; anAll-Star 12 times; a member of the All-NBA First Team nine times. He also wona gold medal with the original Dream Team at the 1992 Olympics in Barcelonaand was a successful NBA coach.

Off the court, Johnson has built an impressive business empire. As CEO ofMagic Johnson Enterprises (MJE), Johnson oversees the direction for severalMJE divisions, including Johnson Development Corporation (which is best knownfor developing Magic Johnson Theatres and Starbucks in long-neglectedcommunities), Magic Johnson Entertainment, Magic Johnson Productions, Magic's32 Records and Magic Johnson Management Group.

Johnson is also an avid believer in philanthropy. His non-profitorganization, the Magic Johnson Foundation, focuses on improving andaddressing the health, educational and social needs of inner-city youth andtheir communities. With Johnson at the podium, the Bodog.com Marketing Conference is sure toaccord online marketers an opportunity to learn from someone who's reached thetop in two professions. As well, all speakers will help delegates learn aboutcustomer acquisition, retention and loyalty: key challenges for all marketers.

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