Object 9 Recognized for Casino Rouge Project - Monday 3rd of April 2006

BATON ROUGE, Louisiana – ReBrand 100, an international awards competition established to recognize the world's 100 most effective rebranding campaigns, recently presented Object 9 with a Merit award for identity work the firm produced for Casino Rouge. Rebrand 100 acknowledges organizations and their branding partners that have successfully repositioned, revitalized and/or redesigned some or all of an existing brand's characteristics in order to drive strategic objectives.

Entries are evaluated on a before-and-after basis and assessed on the resulting impact on strategic organizational goals and target markets. "We always go the extra mile to achieve that critical blend of design and business strategy essential to achieving market objectives," said Jon Cato, Object 9 CEO and partner. Object 9's creative team rejuvenated Casino Rouge's corporate brand and graphic identity, including the design and execution of a new corporate Web site, direct mail, booth displays, merchandising booklets and promotion collateral. The full list of winners is located at www.rebrand100.com.

"Casino Rouge tapped Object 9 to help us overcome growing threats from larger, destination-style casinos. We needed an upscale presence that reflected a bigger and better casino that also incorporated our signature red color," stated Mike Odom, strategic marketing director for Casino Rouge. "Redesign efforts contributed to an increase in awareness, market share and response to promotions. Additionally, we were successful in moving more players into our top tier database."

Other news from around the same time

Talking Poker With Mike Sexton - Sunday 2nd of April 2006

By Ryan McLane Growing up during the Baywatch years made meeting Carmen Electra an obvious highl....


Slot Game Makers Bet on Technology - Sunday 2nd of April 2006

by Howard StutzLas Vegas Gaming WireLAS VEGAS Slot machines based on "Wheel of Fortune" and "Men i....


Caro Visits Ireland - Saturday 20th of May 2006

IRELAND – Mike Caro, the world's foremost authority on poker strategy, psychology, and statist....


Foxwoods CEO Retires - Sunday 2nd of April 2006

MASHANTUCKET, Connecticut – As reported by the Norwich Bulletin: "William Sherlock, president and....


Reno Problem Gambling Center Cites High Demand - Sunday 2nd of April 2006

RENO, Nevada As reported by the Associated Press: "Officials at a new problem gambling center in R....


Experts: Massachusetts Slots a Good Bet - Sunday 2nd of April 2006

BOSTON, Massachusetts – As reported by the Lowell Sun: "If Massachusetts legislators legalize slo....


Wembley Proposals to Be Submitted - Thursday 30th of March 2006

UNITED KINGDOM – As reported by the Harrow Times: "Controversial proposals to build a super-casin....


Biloxi Casino Resort OK'd - Thursday 30th of March 2006

BILOXI, Mississippi As reported by the Sun Herald: "The $1 billion Broadwater Resort proposal unan....


Experts to Examine East Coast Gaming Market - Thursday 30th of March 2006

ATLANTIC CITY, New Jersey – Regulators, casino operatorsand state representatives will analyze ....


Genting Bids to Build Singapore Casino - Thursday 30th of March 2006

SINGAPORE As reported by the Associated Press: "The four groups in the running to build Singapore'....