British Gambling Ads Could Carry Wealth Warning - Friday 28th of April 2006

LONDON, UK As reported by the Independent: "Future adverts by casinos, betting shops and internet poker sites may have to carry warnings about the dangers of gambling, under rules being drawn up by the Government before the lifting of the ban on advertising in the gambling industry next year.

"Under last year's Gambling Act, gambling operators will be allowed to advertise in all media from September 2007. Tessa Jowell's Department for Culture, Media and Sport and the Gambling Commission have recently proposed new rules for the industry to promote 'socially responsible gambling'.

"The new code, akin to the rules surrounding advertising for alcohol, seeks to pacify critics who fear the new gambling laws will lead to a surge in gambling addiction.

"...The Gambling Commission said it was considering whether adverts should carry warnings to discourage loss-chasing as in some countries, messages such as 'know your limit, play within it'..."

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