World Poker Congress Planned for June - Saturday 29th of April 2006

LAS VEGAS – The poker boom of the past severalyears is often attributed to two elements: the televising of live pokerevents, such as the World Series of Poker and the World Poker Tour; and thegrowth of online poker rooms, where anyone can learn to play the gamewithout the pressure of other players across the table. But what do thesetwo issues have in common? New poker players!

Research has clearly shown that players who learn to play poker onlineusually wind up in a live poker room of some description, while onlinepoker rooms are used to finding new players who were first attracted to thegame via the televised tournaments. But how do you best increase yourbusiness by using this ongoing synergy?

The World Poker Congress, scheduled for June 27-28, 2006 at the CityConference Center in Stockholm, Sweden, is the first conference tointegrate the online and live aspects of the poker industry. With twotracks, one devoted to the online issues and the other addressing concernsof the land- based, live game, the World Poker Congress will bringattendees from each side of the equation to discuss the synergies andpossibilities of the entire spectrum of the poker world.

"Online poker operators are facing increasing competition at alllevels," says Sue Schneider, president of one of the conference organizers,the River City Group, the leading information provider for online gaming."The World Poker Congress will highlight the strategies, products andservices that will help any online poker room stay at the top of theirgame."

The World Poker Congress is truly a "must-attend" conference that willhelp to shape the direction and future of the poker world. The World PokerCongress will help your company develop strategies that create a brand andan attraction to gain new players.

"To be successful in the poker world, you must understand thechallenges and opportunities," says Paul Dworin, publisher of Global GamingBusiness and PokerBIZ magazines, the only magazines dedicated to thebusiness of the poker industry. "The World Poker Congress will giveoperators and vendors a window into poker's future."

The two announced keynote speakers will offer more than enough adviceto justify attending. Jeffrey Pollack, the first commissioner of the WorldSeries of Poker, and Steve Lipscomb, president of the World Poker Tour,will deliver a keynote speech at the event. A full slate of conferencesessions will be held on those two days. Attendees will be able to meetwith colleagues at two cocktail parties, continental breakfasts, andnetworking breaks.

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