Fred Segal Plans Las Vegas Store - Sunday 25th of June 2006

LAS VEGAS, Nevada – Fred Segal, the Los Angeles fashionlandmark that has attracted the fashionable and famous for decades,announced plans to open a store in the W Las Vegas Hotel, Casino &Residences when it opens in 2009. Located at the corner of Harmon andKoval, just 500 meters from the Las Vegas Strip, the W Las Vegas willfeature multiple destination dining and nightlife venues, a signature WHotel casino, a Bliss(R) Spa and now a 100,000 square foot Fred Segalstore.

Fred Segal has been a world famous shopping destination in SouthernCalifornia for more than four decades, and boasts a location in SantaMonica by the Pacific Ocean.

"Fred Segal is the perfect partner for W's lifestyle," said Ross Klein,President of W Hotels Worldwide. "The brands share the same sense of perkypop culture and insider style making that has the world seeing us more asan authority on what's hot than a place to sleep or shop."

Presence within the W Las Vegas will expand the Fred Segal experience,which has a loyal following worldwide, to a new market and to W owners andguests. W owners, who will be treated to Whatever/Whenever, W's 24 hourconcierge service and other signature hotel amenities, will now have accessto what is hailed as the high-fashion holy lands by the who's who ofHollywood.

"When we started planning the W Las Vegas, we imagined Fred Segal notjust as our ideal retail partner, but the ideal idea, "said Reagan Silber,co-chairman of Edge Group, who with Starwood Hotels and Resorts Worldwideis the developer and owner of W Las Vegas. "The Fred Segal brand is morethan retail it is a lifestyle. With Fred and Michael Segal we willcreate a spectacular and unique retail feeling and experience."

"We started Fred Segal more than 40 years ago and have had hundreds ofopportunities to expand the brand around the world. The decision for us tobe a part of the W Las Vegas is a significant one and speaks volumes aboutthe project that Edge and Starwood are building," said Fred and MichaelSegal. "We are looking forward to bringing the Fred Segal experience to theworld's most dynamic city."

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