CITYS NEW CASINO SET FOR SEPTEMBER OPENING DATE - Tuesday 15th of May 2007

Aspers Casino in Swansea will open its doors to the public for the first time on September 6.Boss Damian Aspinall was in Swansea yesterday to announce the official opening of the Salubrious Place gambling emporium. With 7 million fit-out costs, the casino represents a huge investment in the city and Mr Aspinall is confident it will pay off.

Aspers is one of the biggest casino groups in the UK, and Mr Aspinall says it is leading the way in making casinos respectable.

He said: "What we are trying to do is get away from the traditional idea of a casino. They have always been down back streets, or in units above shops. They have not been somewhere where you would go for a fun night out.

"What we are doing is making it part of the mainstream activities."

Swanseas new casino will include restaurants and bars, which Mr Aspinall says will appeal to people who do not want to gamble.

The company has been established in Newcastle since 2005 and is breaking records as the citys most popular venue.

"Aspers is the biggest leisure destination in Newcastle," said Mr Aspinall. "We have been open there for 18 months and we are getting 10,000 visitors per week.

"Swansea will be bigger and better. We have learned from Newcastle. Id give that eight out of 10, Swansea will be 9.5 out of 10."

The figures from Newcastle also suggest Aspers has got the right mix to have wider appeal. Half of the members in Newcastle do not gamble, and 38 per cent are women.

"The bars are a major meeting place in the city. It has become a natural thing for people to consider on a night out. People talk about going to Aspers in the same way they talk about going bowling or going to the cinema.

"We are the only casino company moving this way. I think we have set a benchmark for how casinos should be, and in five years time we will see a lot more casinos like Aspers on high streets. You walk in and theres a wow-factor."

Mr Aspinall is confident his new casino will be a boost for Swansea.

He said: "Its a world-class facility. We could put it in New York or Sydney and it would not be out of place. It will attract people from Cardiff and I do not think there is anything in Swansea at the moment that you can say that about."

Other news from around the same time

Gambling chief at a loss over casino - Tuesday 15th of May 2007

THE minister in charge of gambling has admitted the government has `not got a position on how to tak....


Genting Says Latest Casino Will Make It Worlds Top 3 - Wednesday 13th of December 2006

Genting Bhd., the Malaysian gaming operator thats expanding into Singapore, said revenue from its la....


New Jersey casino revenue rises even as 1 casino shuts doors - Wednesday 13th of December 2006

New Jerseys casinos brought in more in November than they did in the same month last year, even thou....


Online gambling closer to legalisation - Wednesday 13th of December 2006

Cabinets approval last week of the Draft Gambling Amendment Bill brings legal online and cellphone g....


PUBLISHING and Broadcasting Ltd (PBL) has been unsuccessful in obtaining a casino licence from the Singapore government, as part of the Eighth Wonder Asia syndicate. - Wednesday 13th of December 2006

Betting giant Ladbrokes is believed to be in talks with Britains biggest racecourse operator about a....


Packer loses on casino bid - Wednesday 13th of December 2006

PUBLISHING and Broadcasting Ltd (PBL) has been unsuccessful in obtaining a casino licence from the S....


Four held for casino van heist - Wednesday 13th of December 2006

Four men charged in connection with the –1.6 million holdup in September of an armored van at a ca....


Florida tribe’s Hard Rock coup - Wednesday 13th of December 2006

The Seminole Indians have ridden in with $965m to snap up the restaurant chain from Rank, writes Mat....


Russia proposes limiting gambling to four zones - Wednesday 13th of December 2006

Russian lawmakers are hoping to stem the tide of gambling in Moscow and other major cities with a Kr....


Anti-gambling pill fails test - Wednesday 13th of December 2006

A San Diego pharmaceutical firm said clinical trials were a flop for an orally administered drug aim....