Dynamo hits the jackpot with Grosvenor Casinos win - Thursday 26th of July 2007

Dynamo has beaten five agencies to scoop the brief to deliver a number of local promotional campaigns for the nationwide gaming chain.

Dynamo’s creativity coupled with an experienced account team were the key factors that landed them the prize account with the Rank-owned Grosvenor Casino chain, which has more than 30 outlets nationwide.

The agency will work on a retained basis to create a series of flexible promotional campaigns that can be adapted for local markets. The first promotions are likely to go live in August.

Dynamo’s account team lead by Associate Director, Nicole McDonnell, will report in to Christine Jinks, Brand Manager of Grosvenor Casinos.

McDonnell says: “We are delighted to have won this role, which will allow us to use our talent for creating convincing contextual promotions that are in touch with people. We are looking forward to understanding gamers and finding winning ways to communicate influentially with them.”

Jinks, of Grosvenor Casinos, says: “We were impressed with the ideas Dynamo brought to the table and convinced by their solid operational set up. Having shaken hands on the deal we are now keen to get to work to create some innovative high impact campaigns.”

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