Gambling and games to drive mobile growth - Monday 23rd of January 2006
Mobile entertainment revenues are set to soar over the rest of the decade, owing to a rapid expansion in mobile content coupled with a sharp increase in 3G handset adoption, according to new research.The study, from Juniper Research, forecasts that mobile entertainment revenues will top $59bn by 2009. While adult content, frequently heralded as mobiles killer app, will generate revenues of nearly US$2.2bn by the end of the decade, the key drivers of mobile content are expected to be gambling and games, with their respective markets worth US$19.3bn and US$18.5bn by 2009.
Dr Windsor Holden, report author, said: Lotteries are ubiquitous in many countries, and if you start launching lotteries on mobile handsets than you're tapping into a form of gambling in which the majority of adults indulge on a weekly basis, while sports betting and casinos are also high-revenue businesses. Holden added that mobile games were also beginning to generate substantial revenues, while sales in emerging markets with little or no established PC or games console base were particularly encouraging. Other findings from the report include the mobile entertainment market will reach $17.6bn in 2005, up by 71% on 2004.
After gambling (33%) and games (31%), the most popular entertainment services in 2009 will be music (16%) and sports (8%). Meanwhile, ringtones which currently account for 31% of the mobile entertainment market, are predicted to fall substantially over the next four years, contributing no more than 8% by 2009. The increasing adoption of non-voice services in the US and Canada will push North American
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