Second Casino Marketing Conference Begins Sunday: Binion to Be Honored for Lifetime Achievement - Tuesday 12th of July 2005

The 2005 Conference gets under way Sunday at the Rio All-Suite Hotel and Casino in Las Vegas. More than 300 top marketing and gaming professionals representing more than 120 commercial, tribal, local and mega-casinos and gaming support companies are expected at the three-day summit, July 17-19.

Among the highlights are two very special awards presentations.

-- Gaming marketing leaders from around the world will gather the morning

of July 19 to honor this years recipient of The Casino Marketing

Lifetime Achievement Award, Jack Binion. Binion is a living legend in

the gaming industry, from the days of Binions Horseshoe in Downtown

Las Vegas, to the building of the Horseshoe Gaming empire in riverboat

markets, to the purchase of Horseshoe by the savviest casino operator

around, Harrahs Entertainment, Inc. He has been widely praised

throughout his career as the consummate casino operator whose

properties always have been market leaders wherever they have opened.

-- New this year is a long-overdue honor for the most significant

achievements in casino marketing and promotion in the gaming industry.

The inaugural Romero Awards: Recognizing Excellence In Casino Marketing

will be presented at a noon luncheon July 18. The award is named for

casino marketing pioneer and author John Romero, who served as one of

the judges for the competition. From 68 entries, the judges chose

Diamond, Gold, Silver and Honorable Mention winners in seven different

categories, in both small- and large-casino classifications.

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