LADBROKES ACQUIRES JACK BROWN LTD. - Tuesday 12th of July 2005

Ladbrokes, the betting and gaming division of Hilton Group plc, has today

acquired Jack Brown (Bookmaker) Limited, the Welsh betting shop company with 141

shops. The private sale is for a consideration of £76 million, payable to

various vendors.

The purchase of Jack Brown Ltd. by Ladbrokes increases its shop numbers in Wales

from 29 to 156. The remaining 14 shops Ladbrokes is acquiring are located in

the Birmingham area.

Over the next six months the Jack Brown shops will be rebranded as Ladbrokes,

equipped with Ladbrokes industry-leading technology, comprising EPOS1, advanced

broadcast systems and Ladbrokes Xtra, a new dedicated channel offering

additional betting opportunities on international horseracing and sport. The

existing FOBT offering will also be expanded with the introduction of Ladbrokes

Cashquest FOBTs. Full refurbishment will take place over the next 18 months

with a capital investment programme of £12 million.

Ladbrokes expects the estate to contribute an EBITDA of £4 million in the second

half of 2005.

As part of the integration process Ladbrokes will ultimately close the head

office of Jack Brown in Pontypridd.

Commenting on the deal Chris Bell, Chief Executive of Ladbrokes Worldwide said:

We are delighted to have acquired this well established and well run estate of

shops in Wales. We know it has a great and promising future.

Commenting on behalf of Jack Brown Limited, Gary Brown Managing Director said:

The betting business has been run by our family for over 78 years, so it was

important that we found the right partner for our sale. We know that Ladbrokes

will ensure the business has a bright future.

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