Littlewoods Gaming Lures Women With 'Bingo Chic'

LONDON, UK As reported by Revolution Magazine: "Littlewoods will push 'bingo chic' to aspirational women to launch its online bingo.

"Littlewoodsbingo.com has appointed TBG London after a pitch to develop an online marketing campaign, which will launch this month.

"The brand expects online bingo to grow in popularity in 2006 and will place target ads to launch the new service across networks, gaming and casino portals.

"Gary Speakman, chief operating officer of Littlewoods Gaming owner Sportech, said: "The aim is to be the leading online bingo business in the market."

"Simon Mansell, managing director of TBG London, added: 'The Littlewoodsbingo.com strapline is 'The name you can trust' and the fact that it is joining an established stable of online and offline brands under the Littlewoods Gaming umbrella, should give us a head start.'..."
2006-03-29